MoonSwatch scarcity, seen from Bienne

10 days have now passed since the MoonSwatch was introduced to the world. I don’t think anyone expected the frenzy the as made in Bienne as it gets collaboration would trigger. The waiting lines on that Saturday were wild, pretty much all around

At Horage, Thinking Different Is the Norm

Over the years, I’ve had the privilege of seeing quite a few watch companies from the inside. But visiting Horage’s research and production facility in Bienne was a pretty unique experience. Something about their mindset is different, “disruptive”