Alfio Pennisi, Luxury Watch Retail Made in Bienne

When walking in front of Jacques Tissot, on Bienne’s pedestrian Rue de Nidau, you could think for a moment you are strolling down the Champs-Elysées or 5th Avenue. The store front is always immaculate, with a fresh composition every few weeks showcasing the boutique’s latest watches and jewellery offerings.

This year will mark the 10th anniversary since Alfio Pennisi became the owner, taking over from the boutique’s eponymous founder. Pennisi is a well-known figure in Bienne, involved in and supporting many local organizations, and, when he is not behind the counter or in his office upstairs where we are sitting for this interview, often seen at the Tissot Arena supporting EHC Bienne, the city’s high performing hockey team.