Watchenomics: How the Hobby Costs Less Than You (or Your Spouse) Think
When I first discovered the world of Swiss watches, I had just returned from living for 8 years in Africa. The cost of even an entry level luxury watch was then shocking to me. I couldn’t help myself from converting the amount into how it could be spent on people who vitally need it.
What changed my perspective was when I had the opportunity to visit a manufacture, in La Chaux-de-Fonds. I was struck by the skilled human effort that goes into every watch, from design, prototype, testing and assembly. Seeing people « like me », neither forced labor in a sweatshop nor diva artists, doing their job with passion, commitment and patience made me look at each watch in a completely different light.