MoonSwatch: What Was Wrong with My Perfect Experience Queuing for a Neptune Moonshine and How to Fix It

After having fully embraced and waited in line for the original MoonSwatch release, I thought I was done. Too much hype, too many people wanting and wearing it with whom I just didn’t relate when it comes to watch appreciation. And then, there was the Moonshine edition of the Mission to Neptune.

I’d just come back from Geneva, where I saw the original Neptune looking pretty great on my friend Alexis’ wrist. The way the golden chronograph seconds hand balanced the blue scheme became the straw that broke the camel’s back. Any further resistance left was dissolved by the hand being produced during the full moon of August 1st, not only the Swiss national holiday but also my wedding anniversary.