The Super Good Vibes at the Swatch Boutique in Bienne
The Swatch HQ boutique in Bienne is officially a Drive-Thru. You can come with your car, order via an intercom and collect your watch at the window a few meters away without leaving your seat. Some special boutique watches are even delivered in a burger box!
Of course, you can also just walk into the store, and, most importantly at a time of much needed eco-consciousness, there is a bus stop and a shared bike station on site. You can also drive over and park right in front, or, if it’s full, on the free “blue” spots a 2 minute walk away, by the Suze river. Unlike just about everything else in Switzerland, the store is open 7 days a week.
One Watch at a Time, Bienne Secretly Shines Around the World
What do Martin Luther King, JFK, the Dalai Lama, Meryl Streep and Neil Armstrong have in common? They notoriously spent some of the most important moments in their life with a watch made in Bienne around their wrist. Like millions of people over the past century and beyond, special moments in their life, and most moments in their day, were marked by a special object telling time, from Bienne to the world