There is a lot more to Bienne than “just” Omega and Rolex. But there is no denying that, when it comes to the brands that animate passionate discussions among watch enthusiasts around the world, those 2 grab the most headlines. They also happen to be the 2 brands generating the most revenue in the watch industry (although in some estimates, Cartier is in front of Omega). Those are the reasons why they are the focus of first 2 “DIY” published on Made in Bienne. Others will follow.
When writing a new blog post, I always try to look for a catchy title. Not clickbait, of course, but something that briefly summarizes why, in my humble opinion, it’s worth taking a few minutes to read it. That usually implies correlating the object or person being discussed with a broader inspirational or aspirational theme.