Walking Through Time: 2 Itineraries in Bienne for Rolex and Omega Lovers
There is a lot more to Bienne than “just” Omega and Rolex. But there is no denying that, when it comes to the brands that animate passionate discussions among watch enthusiasts around the world, those 2 grab the most headlines. They also happen to be the 2 brands generating the most revenue in the watch industry (although in some estimates, Cartier is in front of Omega). Those are the reasons why they are the focus of first 2 “DIY” published on Made in Bienne. Others will follow.
One Watch at a Time, Bienne Secretly Shines Around the World
What do Martin Luther King, JFK, the Dalai Lama, Meryl Streep and Neil Armstrong have in common? They notoriously spent some of the most important moments in their life with a watch made in Bienne around their wrist. Like millions of people over the past century and beyond, special moments in their life, and most moments in their day, were marked by a special object telling time, from Bienne to the world
As a Response to the MoonSwatch, Rolex and Tudor Plan the “Bay-King”
Almost exactly one year ago, Swatch and Omega, both owned by Bienne-based Swatch Group, took the industry by storm with the launch of the MoonSwatch: a variant of the Omega Speedmaster made by Swatch with a quartz movement in a bioceramic case. We all know what happened next, from the insane waiting lines to Groundhog Day-esque store visits over the weeks and months by hopefuls trying to get their hands on their favorite pick among the 11 models.
3 Reasons Why Bienne is the Capital of Swiss Watchmaking
Being the capital of Swiss watchmaking is a title that a few cities can legitimately claim. Geneva, of course, including its suburb Plan-les-Ouates, is home to Rolex and Patek Philippe, the hard-to-dispute champions in their respective categories. It is also where the main industry get-togethers are held, Watches & Wonders and Geneva Watch Days, especially now that Baselworld is out of the picture. More generally, it is the front window, between the boutiques and brand signage above the lake, for Swiss watch companies to the world via one of its most cosmopolitan cities.
Charles-Louis Muri, 40 Years Selling Watches, from Bienne to the World
25 years ago today, Charles-Louis Muri opened his magnificent vintage watch and clock boutique, in the Bienne Old Town. 15 years before that, he had started his trade on the same street, Rue Basse, just a few meters away. Even if Mr Muri often regrets not having as much to offer than two decades ago, there are always great finds, very reasonably priced, behind his door. Over the past few years, an Omega split seconds pocket chronograph, a 1960s Tudor Ranger, several Vulcain Cricket alarm watches and even a rare book are among the purchases that friends or myself have made here