3 Reasons Why Bienne is the Capital of Swiss Watchmaking
Being the capital of Swiss watchmaking is a title that a few cities can legitimately claim. Geneva, of course, including its suburb Plan-les-Ouates, is home to Rolex and Patek Philippe, the hard-to-dispute champions in their respective categories. It is also where the main industry get-togethers are held, Watches & Wonders and Geneva Watch Days, especially now that Baselworld is out of the picture. More generally, it is the front window, between the boutiques and brand signage above the lake, for Swiss watch companies to the world via one of its most cosmopolitan cities.
Celebrating 40 Years of Swatch with the Author of “Stay Tuned To Swatch”
As Swatch’s 40th birthday was approaching, I started to think of what to do on this blog. I knew I had to do something. I almost felt pressured to, with people asking me what I was planning. Of course, I didn’t mind, on the contrary, I was looking forward to it. But also, I was a bit nervous: what could I offer that brings any value, any extra insight, considering not only all the literature that exists but the large coverage we can expect from watch and even mainstream media on the special day?